A 20-day journey with Nir Eyal
Becoming Indistractable
Journeys run inside the app. Invitation only, for now.
What is this journey about?
Living the good life requires not only doing the right things but also not doing the things we know we will regret. Being indistractable, according to Eyal, is about understanding the real reasons why we do things against our best interests.
We can be indistractable by learning and adopting four key strategies: mastering internal triggers; making time for traction; hacking back external triggers; and preventing distractions with pacts.
This journey turns the key wisdoms of Nir Eyal’s book Indistractable into daily reflective and proactive steps, so that we can learn to integrate the learning into our lives and ultimately reclaim agency over our focus.
- Duration
- 20 days
- Format
- One question a day
INNATE is a reflection tool, not a treatment. It has not been clinically trialled, and it is not a substitute for care from a doctor or therapist.
Your guide
Nir Eyal
Author of Hooked and Indistractable
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.”
He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.