At Innate, we believe that self-reflection is a powerful tool for personal growth and development. By taking the time to reflect on our experiences, thoughts, and emotions, we can gain valuable insights into ourselves and our lives. This is why we have created a video journaling app that is specifically designed to help you build a bridge between your past, present, and future selves.


Our Philosophy guidelines are an essential part of this process, as they provide a framework for reflection and self-discovery. By following these guidelines, you can tap into your innate wisdom and gain a deeper understanding of yourself and your place in the world. We believe that everyone has the ability to grow and evolve, and our app is here to help you do just that.

We experience more stimuli in a day than our ancestors did in a year

It is said that we are dealing with more stimuli on a daily basis than our ancestors would be dealing with in a year. Our brains are still ancient and not designed for the level of input they are required to compute today. Life today is so fast paced and every experience brings with it an emotional impact. This is a lot to handle - if we do not process emotions as they come up, they are often suppressed, projected or deflected so we can simply cope and keep up with the pace. We are not taught how to do this, therefore it isn't a huge surprise that a crazy proportion of the population are overwhelmed, anxious, depressed etc for example in the largest study of stress in the UK it was shown that in the past year, 74% of people have felt so stressed they have been overwhelmed or unable to cope.

Our bodies have a physiological response to stress

Our body experiences the same stress response from being chased by a lion (ancestors) as it does from sitting next to a co-worker that terrifies us. The difference is that once the lion goes, so does our stress response - however our co-worker is there every day and so we maintain a high level of stress.This means we're largely living in a permanent stress response which has the most insanely detrimental impact on our physical health, relationships, performance and of course enjoyment of life. Whilst in a stress response, the fear centre in our brain hijacks the rest of our brain meaning we lose perspective (we can't remember the beautiful things in our life), we can't think or focus, we can't experience compassion or connect to our peers or loved ones.

We don’t respond to what happens in the present moment, we respond to your perception of the situation

Throughout our lives we have thousands of encounters each day in which we interpret an experience according to our perspective of the situation. This perspective is often pre-shaped, perhaps in a profound moment (maybe as a child) when a situation inspired a strong emotion in us and we created meaning (or a story) around the event, which was not necessarily true. For example, our mother snapped at us in a moment we expressed a need, as she happened to be on a work call. In that moment, we created a story that became part of our framework of understanding future events in life. 

The quality of our life is not based on what we have, but how we feel

If you think about it, everything we do in life is to evoke a certain kind of feeling. So if how we feel determines the quality of our life, moment to moment - why don’t we focus primarily on how we feel. We want money so we feel secure, we want relationships so we feel connected, we want success so we feel accomplished. We want the new car so we feel relevant. If we rely on external events to determine how we feel, we will never be truly empowered and joyful. If we chase our internal prosperity in the external world, it will keep evading us.

The answers lie within, along with our power

It is easy to believe the answers to our problems lie externally. We believe that when we take responsibility and ownership for our experience, we reclaim our power. When we constantly blame and deflect how we feel onto external situations, we don’t get any closer to understanding the root cause. Instead, we get stuck in a mirror maze of projection.We believe in self realisation and thus self empowerment. You are wiser than you think.

No emotions are ‘bad’

An emotion is a signpost. It is literally ‘energy in motion’. This means in an ideal world, we can experience emotions and then wave them off as they move through us. We think of emotions in terms of ‘survival’ and ‘creative’ emotions. A survival emotion is inspired by our instinctive survival needs - eg fear, anger, grief. The only thing is, we used to experience these emotions fleetingly, but now we are overwhelmed by them.Creative emotions often arise when our survival needs are met. 

In order to heal it, we have to feel it

The only way out is through. In order to process and release an emotion, we have to first allow it, letting go of any resistance. What we resist, persists. When we accept and allow the emotion, we can experience a certain pressure drop or relief. There is a certain phenomenon - when we focus our attention on a ‘survival’ emotion, it lessens. When we focus our attention on a ‘creative’ emotion, it grows.

Pain is a doorway

When painful emotions arise, it can be a natural response to try to hide or escape from them. To distract yourself from the uncomfortable experience. But the truth is that these experiences come with wonderful gifts. They guide us into corners of ourselves that we didn’t know were there, offering the possibility for deeper self understanding, and compassion, accommodating a richer and more fulfilling life.