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We believe that self-reflection is key to personal growth and development. That's why we created Innate - a neuroscience-powered video journaling app that helps you build a bridge between your past, present, and future selves.

Our unique process of Reflect, Respond, and Rewire allows you to gain a more objective understanding of yourself, your thoughts, and your emotions. By reflecting on past video messages recorded while experiencing opposing emotions, you can respond with new insights gained from your future perspective and opposing emotional state. This process establishes new neural pathways, ultimately rewiring your brain and improving your onward trajectory.

The Innate app also supports emotional literacy by encouraging a more granular understanding of how you're feeling through the emotion selection element. Each emotion is assigned a color, allowing you to see patterns in emotions via the calendar feature. Additionally, we're creating an archive of in-app challenges and journeys led by experts and influencers to guide you through specific areas such as relationships, anxiety, self-confidence, and self-love. Our "co-evolve community" feature allows you to relate, share insights, and support each other in your respective journeys.

We understand that stress is a pandemic of the 21st century, which is why our primary target market is Gen Z. As video natives, they want convenience, autonomy, and the ability to grow and share with peers. Our "freemium" subscription model offers three tiers, with the free tier giving access to one "30-day challenge" and ongoing capped video usage stored locally on your device. To access more challenges/journeys and unlock more video usage and community access, users can subscribe to the premium tier, which includes more educational content.

We've tested v1 of our app with 400 users and gained support from neuroscientists, psychologists, and life coaches. Join us on this journey of self-discovery and personal growth with Innate.